ORM stands for Online Reputation Management. It refers to the practice of monitoring, influencing, and managing the reputation of an individual, brand, or organization on the internet. The goal of ORM is to ensure that the online perception of the entity is positive and accurately reflects its values, offerings, and reputation.
ORM involves various strategies and techniques aimed at shaping public perception and addressing any negative content or reviews that may exist online.
Online reputation management is entirely different from SEO. SEO aims to increase website visibility and attract more organic traffic from search engines. It involves optimizing website content, structure, and backlink profile to rank higher in search results for relevant keywords and queries. On the other hand, online reputation management is what people have written about you online. ORM Involves ongoing monitoring and management of online reputation, as perceptions and discussions can change rapidly. It requires continuous efforts to maintain a positive online presence and address any emerging issues promptly. With us at Teksutra, you can get the best Web Reputation Management Services and Local Business Reputation Management without hassle.
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